So many entrepreneurs we meet have a great vision for a business, and they work hard at building their brand, but at some point, the lure of the big brand down the street steers them off course.
Here’s a great case in point.
Lebron James was raised in Ohio and was one of the greatest High School basketball players ever. The epitome of a hometown hero, Lebron was drafted right out of High School by the Cleveland Cavaliers. He was absolutely loved by the people of Ohio. And what wasn’t there to love? He was charming, kind, generous, friendly, great with kids, and a phenomenally talented basketball player. This was his brand, and he lived up to it well.
There was just one thing missing from Lebron’s resume. In all his years of playing with the Cleveland Cavs, he had never won a Championship. So in July of 2010, he held a press conference announcing his move to the Miami Heat by declaring, “I will be taking my talents to South Beach.” In an instant, one of the greatest basketball players ever, beloved by millions, became a villain.
And for the next year or two, he attempted to play that role, the role of the villain, even though deep in his DNA, that was the furthest thing from his true character. Being the proverbial “bad boy” seemed to be a trend, one that worked for plenty of other players. He tried to capitalize on a trend instead of being true to who he was, allowing external factors to change him. But it just didn’t work. He couldn’t sustain the role of the villain because that’s not who he was. Eventually, he realized that and returned to his brand, Lebron James, Nice Guy.
What does this have to do with your brand? Everything.
Your brand is what separates you from every other business like yours. It defines who you are and what you are doing out in the world. If you spend too long at all trying to be the brand down the street or across the map, you won’t last very long. You simply will not be able to sustain a brand that is not true to the vision of your business.
At Beefy, we are laser focused on helping you stay true to your brand. Our award-winning team of designers and developers will create your custom designed website to reflect exactly who you are and what you have to offer your customers. Call us today for a free 15-minute consultation.