When you hear the words brand and logo, do two different definitions come to mind? Well, that's what should be happening.
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So many entrepreneurs we meet have a great vision for a business, and they work hard at building their brand, but at some point, the lure of the big brand down the street steers them off course.
Want people to notice your business? Give them the shirt off your back. The next time you find yourself in a crowd of people, take a minute to look at their clothing and count all of the brands you se...